PRITIKALA is all about my mother and her exquisite talent for handicraft items. The name is a mix of “PRITI” i.e., the pre- marital name of my mother and “KALA” i.e., talent. We are a mother – daughter duo, working together in the GEN Z era to promote the culture and essence of crystals, pearls bags, potli, keychains and other versatile accessories. PRITIKALA is a concept to promote hand crafted ancestral fashion of India of knitting and beading of essential pearls and crystals and has been launched since June 2023, also registered with MSME.